On March 10, 2014, Honey Maid (makers of those yummy graham crackers) launched their “This is Wholesome” ad campaign, depicting and celebrating the diversity of American family life. The ad showed families headed by gay couples as well as ethnically diverse families. As expected, the ads were not well-received by a number of people who called them “disgusting,” among other things.
This is Honey Maid’s response, and may I say, I’ll never buy another brand of graham besides Honey Maid. Kudos to a corporation that took on small-minded meanness head-on and didn’t offer an “apology” for their embrace of all kinds of love. Way to go, Honey Maid!